In modern product design, the same project often combines various design areas. Under the digitalization of products, the importance of user interface design (UI) and user experience design (UX) will increase. GAISSA provides integrated product development services to its customers.


At the beginning of the concept development, the key questions are:

  • "What a product is and how is it used?" or
  • "How could the use and user experience of the product be developed or improved?"

The aim of the product concept is to create alternative models for the product to be developed within a limited reference framework. The drivers for product design concepts are often use case scenarios, appearance, space usage constraints, manufacturing techniques, use of materials, or cost targets associated with the use of a product.

Using product concepts, it is possible to get close to a finished product in a short time and examine the details of the product. At the end of the project, a selection of product concepts is presented to the client. Quite often, during the concept process, the clients are provided with rapid prototypes to support the evaluation of concepts.

At times, the cost structure of concepts can be very clear at an early stage already. In most cases, however, the cost structure will only be refined in the later stages of development, when the design of the parts is refined.


Product design combines information about user needs, behavior, technical constraints and financial goals into specific solutions. Product design is usually based on a clearly defined design problem or product concept.

During design, close dialogue takes place within the design team. Solutions and visions are also sought from people outside the design team, such as end-users or sales representatives. When product design progresses, contact with manufacturers would enhance as well. During the iterative development process, parts are prototyped and tested at a very precise level.

At the end of design, the customer would obtain the final 3D files of the product's geometry as well as the specifications of the product's colors, materials and finishing (CMF-Specification).

With the help of partners, GAISSA is also able to offer the mechanical design and manufacture of parts.


User interfaces are interfaces allowing people to control machines and applications. User interface design (UI) is used to position a functional and powerful structure for digital user interfaces. The driver for user interface design is to improve the usability of an application. Visual design allows user interfaces to create an impressive and functional graphic appearance for user interfaces.

User experience is a subjective experience based on user, time, place, and situation. User experience design aims to understand the needs, behaviors, practices, and thinking patterns of end users to create a pleasant experience from a user-friendly one.

User interface design creates a good structural framework for designing a successful user experience around it. A good user experience is often built on a smooth and flexible user interface, system interaction, content, and a pleasant visual appearance. By combining user interface design, visual design, and user experience design, the interaction between the user and the digital interface is intertwined with a pleasant user experience.


With visual design, the graphic layout is created for user interfaces. As a result of visual design, high-quality graphics components such as symbols, icons, graphics or marketing materials are produced.